Qualitative research has many benefits. It can provide you with rich and detailed information to give an in-depth understanding of consumers and topics. By encouraging openness respondents can also reveal new avenues to explore. Areas that haven’t[…]
Continue ReadingThe value that video can bring to an organisation is significant.
Continue ReadingUsing video within research isn’t new. However, advancements in technology and changes in consumer behaviour now mean you can gain a qualitative output on a quantitative scale, by including video questions in surveys.
Continue ReadingEvery piece of research undertaken has a purpose. Thought and care goes into planning; deciding who to speak to, what to ask them and when to ask it. We are seeing an explosion of video content from our clients. Some projects have over 10,000[…]
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We have just released the latest version of the LivingLens video analysis platform. The updated platform boasts enhanced and added functionalities that enable users to drive even greater value from video.
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