So many ways to shop, so little time

As the purchase journey becomes more complex, the need for shopper insights at speed has increased. At this time of year, shopping is high on my list of priorities. Some of my friends are able to shop throughout the year and calmly have everything[…]

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How to completely change the way insight video is used in your business

Email search has been a life saver for me on several occasions. I’ll be honest, my emails can appear like a mass of seemingly disorganised information, that would probably give some people sleepless nights. Every now and again, I need to resurrect a[…]

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Top tips for producing quality qual with video

Here at LivingLens, we’ve been helping agencies and brands to incorporate video into their qualitative projects since we started the business almost four years ago, whilst some of our team have been working in qualitative research, both client and[…]

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Qualitative video – why it makes sense and how to make sense of it

Qualitative research has many benefits. It can provide you with rich and detailed information to give an in-depth understanding of consumers and topics. By encouraging openness respondents can also reveal new avenues to explore. Areas that haven’t[…]

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Enrich your surveys with video: Top tips for success

The value that video can bring to an organisation is significant.

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How to uncover product innovation insights with video analytics

There are some scary stats out there, like 85% of consumer packaged goods (CPG) launches fail!* This shows that for many companies there is vast room for improvement when it comes to product innovation insights. Incorporating video feedback into the[…]

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How to fast track innovation with Platform-X

Like most people, I wouldn’t describe Mondays as my favourite day of the week. That looks set to change though…..well, for 5 weeks anyway.

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Qual or Quant? Video does it all

We are seeing brands use video more and more. This can range from engagement videos distributed via social media through to videos embedded within marketing emails. Despite brands understanding the power of video and the high engagement from[…]

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LivingLens releases LivingLens Artificial Intelligence (AI) and other exciting new features

We have just released the latest version of the LivingLens video analysis platform. The updated platform boasts enhanced and added functionalities that enable users to drive even greater value from video.

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