Customer Experience: It's getting emotional

What was the last brand interaction you told your friends about? Was is a good experience or were you warning them to avoid a brand at all costs? Whether positive or negative, memorable experiences are what gets talked about. Average experiences[…]

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So many ways to shop, so little time

As the purchase journey becomes more complex, the need for shopper insights at speed has increased. At this time of year, shopping is high on my list of priorities. Some of my friends are able to shop throughout the year and calmly have everything[…]

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6 compelling reasons you should be using video questions in surveys

Using video within research isn’t new. However, advancements in technology and changes in consumer behaviour now mean you can gain a qualitative output on a quantitative scale, by including video questions in surveys.

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