Why Outstanding Customer Experience Needs Outstanding Insight

The rules of customer experience (CX) have changed dramatically in the last year as a result of the global pandemic. The things that mattered most to consumers are significantly different than they were back in early 2020, and businesses that cannot[…]

Continue Reading

Customer Experience: It's getting emotional

What was the last brand interaction you told your friends about? Was is a good experience or were you warning them to avoid a brand at all costs? Whether positive or negative, memorable experiences are what gets talked about. Average experiences[…]

Continue Reading

So many ways to shop, so little time

As the purchase journey becomes more complex, the need for shopper insights at speed has increased. At this time of year, shopping is high on my list of priorities. Some of my friends are able to shop throughout the year and calmly have everything[…]

Continue Reading

6 compelling reasons you should be using video questions in surveys

Using video within research isn’t new. However, advancements in technology and changes in consumer behaviour now mean you can gain a qualitative output on a quantitative scale, by including video questions in surveys.

Continue Reading
Page 1 of 1 1 Last »