Enrich your surveys with video: Top tips for success

The value that video can bring to an organisation is significant.

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6 compelling reasons you should be using video questions in surveys

Using video within research isn’t new. However, advancements in technology and changes in consumer behaviour now mean you can gain a qualitative output on a quantitative scale, by including video questions in surveys.

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Make poor quality video a thing of the past

Every piece of research undertaken has a purpose. Thought and care goes into planning; deciding who to speak to, what to ask them and when to ask it.  We are seeing an explosion of video content from our clients. Some projects have over 10,000[…]

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When a 'spoiler alert' is actually a good thing

I have a confession to make, I love Game of Thrones.

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How to be seen AND heard - capturing quality video

If you’ve ever seen the dreaded ‘satellite signal not being received’ or been on a video call when you only catch every other word, you know how frustrating poor quality video can be. Especially when you’re expecting glorious HD.  When it comes to[…]

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How to uncover product innovation insights with video analytics

There are some scary stats out there, like 85% of consumer packaged goods (CPG) launches fail!* This shows that for many companies there is vast room for improvement when it comes to product innovation insights. Incorporating video feedback into the[…]

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How to fast track innovation with Platform-X

Like most people, I wouldn’t describe Mondays as my favourite day of the week. That looks set to change though…..well, for 5 weeks anyway.

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Can Retail Giants Behave Like Startups?

Sophie Goddard recently attended the IGD Category Management Conference. The event was spread over 2 days with 300 delegates in attendance, here are her thoughts on Day 1.

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Qual or Quant? Video does it all

We are seeing brands use video more and more. This can range from engagement videos distributed via social media through to videos embedded within marketing emails. Despite brands understanding the power of video and the high engagement from[…]

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Video storytelling…and beyond!

Video is everywhere.

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