How data privacy can create a win-win situation for consumers and brands

It’s hard to escape the topic of data privacy at the moment, whether it’s a breach or misuse of data making the news headlines or, if like me, you have been inundated with emails asking you to ‘opt-in’. The GDPR deadline is almost here, which brands[…]

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How to manage consumer video content in a GDPR compliant world

With the GDPR deadline just around the corner (is 2018 flying by for anyone else, or is it just me?), I’m sure that you have most bases covered – email marketing lists, customer databases, new processes, training etc. But, have you considered the[…]

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Customer Experience: It's getting emotional

What was the last brand interaction you told your friends about? Was is a good experience or were you warning them to avoid a brand at all costs? Whether positive or negative, memorable experiences are what gets talked about. Average experiences[…]

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[VIDEO] Market Research trends in 2017, a LivingLens perspective

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So many ways to shop, so little time

As the purchase journey becomes more complex, the need for shopper insights at speed has increased. At this time of year, shopping is high on my list of priorities. Some of my friends are able to shop throughout the year and calmly have everything[…]

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How to completely change the way insight video is used in your business

Email search has been a life saver for me on several occasions. I’ll be honest, my emails can appear like a mass of seemingly disorganised information, that would probably give some people sleepless nights. Every now and again, I need to resurrect a[…]

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Top tips for producing quality qual with video

Here at LivingLens, we’ve been helping agencies and brands to incorporate video into their qualitative projects since we started the business almost four years ago, whilst some of our team have been working in qualitative research, both client and[…]

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Qualitative video – why it makes sense and how to make sense of it

Qualitative research has many benefits. It can provide you with rich and detailed information to give an in-depth understanding of consumers and topics. By encouraging openness respondents can also reveal new avenues to explore. Areas that haven’t[…]

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ESOMAR Congress: A pre-event review

The 70th Anniversary ESOMAR Congress is fast approaching. Carl Wong, Co-founder and CEO and Sophie Goddard, Business Development Director, will be representing LivingLens at the event. Here they share their thoughts on what they are looking forward[…]

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Enrich your surveys with video: Top tips for success

The value that video can bring to an organisation is significant.

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