The Five Research Habits of Highly Successful Businesses

Do you currently work for an organization that is a global entity? Has your organization become somewhat of a household name in its market sector? Has your organization seen massive expansion in the last decade from relatively meager beginnings? If[…]

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The Role Technology Plays in the Evolution of Market Research

Cutting-edge, integrated technology is allowing us to extract more insights than ever before, helping to drive innovation and growth. Video tools in particular have become increasingly popular as a means for enacting research automation.

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Is our current global situation giving us the opportunity to understand consumers like never before?

All researchers have had to adapt to new ways of working this year. One of the biggest changes they’ve had to make is how they’ve gone about gathering audience insight – with virtually all researchers having to conduct focus groups and in-depth[…]

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Big data isn’t human. Is a video-first approach the answer?

Times have changed dramatically in the last several months as a result of the global COVID-19 pandemic. Like never before, all of us have been forced to adapt to the so-called ‘new normal’ in our personal and professional lives. Although many[…]

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