Medallia LivingLens Named Among Top 50 Most Innovative Companies

Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced that the company ranked 26th in the GreenBook Research Industry Trends (GRIT) Report list of 50 Most innovative companies. 

GreenBook is the market research industry’s leading media company, and the GRIT Report is the most comprehensive and widely read analysis of the insights industry.

Medallia was ranked in the following categories:

  • GRIT Top 50 Most Innovative Companies #26 (LivingLens + Medallia)
  • Technology Provider #10 (LivingLens + Medallia)

Analyses in the GRIT Report were based on a final set of 3,242 completed interviews after rigorous, scrupulous data cleaning.

To read the full report, visit: 


About GreenBook 

GreenBook has been an innovator in the industry since 1962, beginning as a subsidiary of the American Marketing Association’s New York chapter. The company quickly evolved into the GreenBook Directory of marketing research companies and facilities. Today, GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through IIeX events, the GreenBook Blog, the GreenBook market research directory, and the GRIT Report — GreenBook provides the learning and inspiration insights professionals need to succeed.


About Medallia 

Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit

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