We are delighted to announce the addition of Industry veterans, Leonard Murphy and Gregg Archibald, to our Advisory board.
Murphy and Archibald join as partners of strategic consultancy Gen2 advisors, which seeks to help businesses to navigate and leverage the changing insight landscape. Their expertise within the sector will help guide the direction of the company at a time of growth and continued expansion into North America.
Leonard Murphy is the Executive Editor and Producer of GreenBook and Chairman and Producer of Insight Innovation Exchange (IIeX). He specializes in utilizing emerging technologies to maximize the potential of insight generation and often speaks on the future of insights. Alongside LivingLens he is also an advisor to several technology focused businesses including Google Consumer Surveys, Decooda and ZappiStore
Gregg Archibald has a background as a marketing researcher and strategist. He has experience at helping Fortune 500 companies and advertising agencies drive profit and growth through using their knowledge of consumer trends and insight. He is passionate about not only the role that insight has to play in organisations, but how the research industry itself manages the shifting landscape, especially in regards to the adoption of technology.
Carl Wong, LivingLens CEO, “We are thrilled to welcome Lenny and Gregg to our advisory board. They share our passion for the market research industry and in particular, for harnessing technology to help understand consumers. Their breadth of experience will be invaluable as we continue to grow globally.”
Carl continues; “We’re looking forward to working with Lenny and Gregg as video for insight generation continues to shift from an emerging technology to mainstream adoption. We’re firm believers in the power of video and enthusiastic about its expanding application in market research. The technology is continually evolving and the ability to unlock insight with it.”